My name Patrick McKenzie (also known as patio11) and I'm an ex-Japanese salaryman who currently runs a small software business. I've consulted regarding SEO, conversion optimization, and marketing for companies like Fog Creek, 37signals, and WPEngine. I also write a blog and newsletter about these same topics and have created video courses on lifecycle emails and conversion optimization for software companies.
Moderator's note: Patrick writes some of my favorite startup articles filled with practical advice. I highly recommend you check out his blog and subscribe to his newsletter. I also suggest checking out his upcoming video course on conversion optimization and A/B testing for software companies. Lastly, be sure to take this unique opportunity to ask him your questions about these topics. I've heard he normally charges a pretty hefty sum for his expertise and you're getting it for free. Give it up for Patrick! :)